They are the only team that distributes its own gear,

KANSAS CITY, Mo. -- Andy Reid has been around long enough to know that focusing on the playoffs with three games left in the regular season is foolish, a trap that can derail a team capable of much bigger things.He also knows something about human nature.So, try as he might to stop his Chiefs from pondering what the future could hold on Sunday, the old coach reluctantly acknowledged that everybody on his sideline will be well aware of the stakes.Probably everyone on the Tennessee sideline, too.I know its an important time of the year. I know that. And if youre in the hunt, every game becomes an important game, right? Reid asked. If you can just keep it that simple from a coach and player standpoint, youre doing OK. Its going to get blown up around you, but we dont talk about it.The Chiefs (10-3), tied atop the AFC West after last weeks win over Oakland, are among three teams that can clinch a playoff spot this week. Beating the Titans is the easiest way, but they could back into a playoff spot if things break their way in games involving Denver, Pittsburgh and Miami.But there is more at stake than just the playoffs, which is why Reid and Co. are focused solely on beating the red-hot Titans. They still believe they can earn a first-round bye and the AFCs No. 2 seed.Theres a lot of incentives to put on this game, Chiefs quarterback Alex Smith said. You want a ticket to the dance. You cant win it unless you get in, so you want to clinch it, for sure.There are nearly as many incentives for the Titans (7-6), who are tied with Houston atop the AFC South. But while the Chiefs are almost certain to make the playoffs as a wild-card if they cant hold off Oakland in the division, the Titans only hope for the postseason may be as a division champ.I know they know the big picture, Titans coach Mike Mularkey said, echoing his counterpart, but Im going to keep them on the same picture weve been on that weve got to win this game. We have to win. We have to go to a tough environment in Kansas City, a team thats playing extremely well, and weve got to win this game or everything else is irrelevant.As two playoff contenders prepare to tangle at Arrowhead Stadium, here are some key story lines:BUNDLE UP: The Chiefs-Raiders game Thursday night ended with temperatures in the low-20s, and thats going to feel balmy. Snow is in the forecast on Saturday with temps at kickoff Sunday in the low-teens.Probably one of my last college games at Oregon, Titans quarterback Marcus Mariota said, it got down into the high-20s. So this will be the coldest game Ive played, for sure.RUN, RUN, RUN: The Titans roll into the game with the leagues third-best rushing offense, buoyed by DeMarco Murrays resurgent season and Derrick Henrys increased role in the offense. And theyll be facing a Chiefs defense missing linebacker Derrick Johnson, who ruptured his Achilles tendon last week.Next man up. Thats what happened with me, Chiefs linebacker Justin Houston said. They played the first eight games this season without me and they did a great job. So its next man up. Im going to pray for him and hope he stays strong. I know hell stay strong. But the next man needs to be prepared.SPEAKING OF RUNNING: The Chiefs have struggled to run the ball for weeks, and much of the shine has worn off Spencer Ware, who was a fantasy football darling through the first six weeks.Its not one person, one scheme. Its been hit or miss on all the different schemes, Reid said. We can tighten it up, and we can give the players some things that might be a little better for what they do.TYREEK THE FREAK: Chiefs wide receiver Tyreek Hill was the AFC special teams player of the week after his punt return touchdown against Oakland. He also caught a TD pass in the game. And with a kick return TD and a TD run, hes the first rookie since Gale Sayers to score each of those ways.I have to give a shoutout to my brothers out there on the field fighting for me, doing everything that theyre supposed to do, Hill said. Without those guys, I wouldnt be standing here in front of you.RED ZONE EFFICIENCY: The Titans are among the best in the NFL at scoring touchdowns in the red zone, while the Chiefs are among the worst. Mariota has thrown 32 TD passes without a pick in those spots.He has a very quick release and theres not a lot of room for error down there, a lot of tight windows, Mularkey said, and I think hes been very good with that.---For more NFL coverage: www.pro32.ap.org and http://twitter.com/AP-NFL Magic Johnson Jersey . -- Claudio Bieler hadnt scored since early September, and not from the run of play since mid-July. Amari Cooper Jersey . Walcott is available for Saturdays home match against Southampton as Arsenal looks to extend its two-point lead at the top of the Premier League. The Gunners are currently the second highest scorers in the league but Wenger insists Walcott will add something extra to his team. https://www.sportsstarsjerseys.com/dak-prescott-jersey/ . The Dane followed up his first European Tour title last weekend with eight birdies and just a single dropped shot on Thursday for a one-stroke advantage over South Africas Allan Versfeld and Portugals Ricardo Santos. Luka Doncic Jersey . Detroit and Boston are deadlocked, 1-1, and Tigers manager Jim Leyland could be forgiven if he was caught rationalizing instead of dissecting how his club could blow a 5-1 lead late in Game 2. Kevin Durant Jersey .C. -- Al Jefferson joked that he feels he can score from anywhere on the court. The Dallas Cowboys are not only tied with the New England Patriots for the best record in the NFL -- they also have the leagues best-selling jersey. ?Rookie running back?Ezekiel Elliotts jersey?is No. 1 in sales from April 1 to Oct. 31, according to league officials.Philadelphia Eagles rookie quarterback Carson Wentz is No. 2, followed by Patriots quarterback Tom Brady, New York Giants wide receiver Odell Beckham Jr. and Cowboys rookie quarterback Dak Prescott.Prescott moved into the top five after having a strong October, selling more jerseys than any other player in the league except Elliott.Cowboys jerseys have been so popular that through the first six weeks, the team had already eclipsed its jersey sales from the entire 2015 season, team spokesman Rich Dalrymple told ESPN last month.Over the past seven months, the Cowboys have had four players among the top 15 in jersey sales: Elliott, Prescott, Dez Bryant (No. 11) and Jason Witten (No. 14). Bryant and Witten finished last season at No. 9 and No. 110 on the list, respectively.ddddddddddddhe Cowboys make more money per jersey than any other team in the league. They are the only team that distributes its own gear, and therefore, outside of sales on the official NFL online store, the team gets paid a wholesaler fee that it does not have to split with the rest of the league.San Francisco 49ers quarterback Colin Kaepernick, who gained relevancy on the sideline through his decision not to stand during the national anthem, had the leagues best-selling jersey for a couple of weeks.Kaepernick, who is now starting, was not in the top 15 in sales in October and finished 15th on the April-October sales list.Despite declining TV ratings, NFL merchandise sold by Fanatics, which runs the official NFL Shop, is up 20 percent year to date (Jan. 1 through Oct. 31) versus last year, and October sales were up 22 percent over October 2015. ' ' '