News & Neuigkeiten » room.The other thing Under Armour needs

KANSAS CITY, Mo. -- Trevone Boykin did not just hit the ground running.He hit it running, passing and winning in a last-second rally that sure made for a splashy NFL debut.Competing to be Russell Wilsons backup, the rookie from TCU engineered a last-minute, 88-yard touchdown drive in four plays, connecting with Tanner McEvoy with a 37-yard scoring pass, and then handing the ball to Troy Pope for the 2-point conversion with no time remaining, lifting Seattle past Kansas City 17-16 Saturday.Boykin, competing with veteran Jake Heaps, replaced Wilson after one possession and had some good and some not-so-good moments before getting going on the final drive.The clock showed 0:00 when McEvoy out-positioned and out-jumped Malcolm Jackson in the end zone, bringing the Seahawks to within one point in a game they had trailed all day.Our guys fought to the end. Thats what we did, said Boykin. Tanner made a great catch.The stunned Chiefs were flagged for having 12 men on the field, moving the ball to the 1, and Pope went off left guard to score the winner.Boykin, a star at TCU who was not drafted, was 16 for 26 for 188 yards. Keeping the winning drive alive, he had a scrambling 15-yard run. It was second-and-9 when he lofted the pass to McEvoy, who was waiting in the end zone for the ball.For the first 59 minutes, the Chiefs dominated, getting a touchdown drive from Alex Smith on their first possession and three field goals from Cairo Santos, including a career-long 58-yarder.Steven Hauschka also had three field goals for the Seahawks.PICKING UP WHERE YOU LEFT OFFSeahawks: Hauschka was 3 for 3 after hitting 29 of 31 last season, connecting from 52, 49 and 50 yards.Chiefs: Santos was also perfect on three attempts and Marcus Peters, last seasons NFL Defensive Rookie of the Year, had an interception of Wilson at the goal line.ROOKIE WATCHSeahawks: Brandin Bryant, the 290-pound rookie out of Florida Atlantic whos been turning heads in practice, had two tackles at left tackle and seemed to hold his own against more experienced Chiefs linemen. Tyvis Powell, a safety out of Ohio State, made an alert interception off a tipped ball, got up and returned it 11 yards to put the Seahawks at midfield.Chiefs: Special teams hopeful Eric Murray made a nifty stop on the 9-yard line on the kickoff following Santos field goal, leading to KC next taking possession at its 44.INJURY UPDATESeahawks: The injury issue thats been hurting the Seahawks since camp opened kept a number of players from even suiting up, including running backs C.J. Prosise and Zac Brooks and wide receivers Deshon Foxx, Kevin Smith and Kasen Williams. ... Tight end Jimmy Graham, who returned to practice on Wednesday for the first time since injuring his patella tendon last November, stayed home.Chiefs: Linebacker D.J. Alexander went out in the first quarter with a rib injury, but returned late in the second.POSITION BATTLES:Seahawks: Boykin got off to a good start in his competition to back up Wilson. His case is strengthened because his college offense is similar to what hes doing now. Flashing the agility that made him a dual-threat star at TCU, he also faked out linebacker Ramik Wilson for a 5-yard gain on third down.Chiefs: Nick Foles, signed after camp opened to perhaps provide experienced backup for Smith, completed half his eight passes for 37 yards and was high on his first couple of throws, a problem hes been having in camp. But tight end Demetrius Harris dropped a well-thrown ball on third down.Smith directed a nearly flawless touchdown drive in his only possession, making a particularly nifty third-down completion to set up KCs touchdown. He was 3 for 4 for 36 yards.Wilson was almost equally impressive in his brief appearance. But a goal-line interception by Marcus Peters thwarted an otherwise impressive drive by the Seahawks first-team offense and its revamped offensive line.Heaps was 2 for 6 for 20 yards.Nick Foles, who had success in Philadelphia with Andy Reid, completed half of his eight passes for 37 yards after replacing Smith but was high on several throws. Tyler Bray, the strong-armed undrafted fourth-year quarterback from Tennessee, was 3 of 9 for 48 yards.Taking advantage of Seattle mistakes, the Chiefs first-team offense drove 49 yards in eight plays to take a 7-0 lead on the games first possession. Knile Davis picked up 34 yards with the kickoff, then a facemask penalty on Steven Terrell added 15. On third-and-9 from the Seattle 21, Smith escaped pressure and found Jeremy Maclin on the 1. Spencer Ware went in for the TD.It was good work out there, going against another team for the first time, said Ware, who had 24 yards on five carries for an offense that rushed for 135 yards. Camps not over yet. Weve got a lot of work to do.---Online: AP NFL website: www.pro32.ap.org and AP NFL Twitter feed: www.twitter.com/AP-NFLGeorge McGinnis Jersey . Clarke was injured while practicing on the Doha Golf Club range after the pro-am on Tuesday. The Northern Irishman arrived at the course on Wednesday hoping to start, but after hitting a few balls on the practice putting green Clarke advised officials he was not fit to play. Mason Plumlee Jersey . -- On the field, it was business as usual for Jameis Winston and No. https://www.cheapnuggets.com/167y-fat-lever-jersey-nuggets.html . 8 Iowa State on Saturday, sending the Cyclones to their third consecutive loss. The Longhorns (14-4, 3-2) got their biggest win of the season with their third in the row in the Big 12. Will Barton Jersey . Down by seven with 90 seconds left in regulation, thats where they looked comfortable. Denver Nuggets Pro Shop . Self was acquired from the Buffalo Bandits in a trade for Alex Hill midway through last season, and made his debut in Rochester on March 16, 2013.A new marketing campaign by Under Armour that debuts Monday buries Stephen Currys story as being the product of his father, with a chip on his shoulder because of his size. It seeks to rid him of his previous nicknames and focuses on one thing: The loss, or as its called in the ad, the missed championship. With a bunch of kids providing an assist, Curry seeks to Make That Old.Yes, Curry is no longer an underdog. His team coughing up a 3-1 lead in the NBA Finals, combined with the feel-good story of LeBron James delivering a championship to his hometown, has attached a negativity to Curry thats never been there before. Throw in Kevin Durant, which makes the Golden State Warriors the overwhelming favorites this coming season, and Currys character is much more complex than it was before.The marketing change also mirrors the change in the relationship between Under Armour and Curry. The past 18 months have been gravy for the two. A slow-moving shoe business, which took almost a decade to jump-start, got a huge boost when Nike passed on renewing Currys deal for less than $4 million annually. Curry switched companies and, two MVPs and a title later, Under Armour finally found itself on the feet of kids in the coveted 8- to 18-year-old demographic.Under Armour did its part, too. The endorsement model only worked because the product was finally up to par -- a long way from the Micro G model worn by Brandon Jennings.Now that Curry has helped build an annual $200 million business, the pressure is on. One out of every four dollars Under Armour makes comes from shoes, and expectations are high for another great year. The money in Currys deal rose this year, which likely makes him the fourth-highest earner in the shoe business behind Michael Jordan, James and Durant. Curry will make more from Under Armour this year than he will from the Warriors ($12.1 million). With more money to be paid out, Under Armour is testing how much consumers are willing to pay.For the third version of Currys shoe, which debuts in Warriors colors nationwide Tuesday, Under Armour is charging $140 a pair -- up from $120 for the Curry 1, $130 for the Curry 2 and $135 for the Curry 2.5.What cconsumers will get for that money is not only a shoe worn by Curry, but also one made out of parachute fibers.dddddddddddd It even has a trademarked name, Threadborne.Under Armour also wants to position these shoes to have an appeal beyond basketball. Thats somewhat of a challenge with Curry. Because Curry has ankle issues, he has to wear high-top shoes. High-top shoes are fine to play basketball in, but low- and mid-top shoes tend to sell better these days. Its the people who dont play basketball but buy the shoes that make or break a business.The solution is to do two things. First, market the low-top version of the shoes by having Curry wear them during warmups, since playing in them has long been ruled out.With my ankle history, thats not something that would make me feel that secure on the floor but I love wearing lows, Curry said. I feel really free in the lows. Its a cool way to switch it up and have a different look.After the scrutiny on Curry for the plain white Curry 2 low-tops called the Chef, Curry wanted to wear them for Game 4 of last years NBA Finals. But no dice, and Curry said theres no shot in the future, either, as Warriors executives and his agent Jeff Austin will shackle me to the locker room.The other thing Under Armour needs to do is figure out the ratio of those who prefer to play in their shoes versus those who simply want to walk around in them.Fans and sneakerheads alike will notice that the Curry 3 does not have big Under Armour logos on the side as the previous versions did, leading some to wonder if the brand is following Adidas, which hasnt been afraid to minimize the three stripes on its shoes.Adrienne Lofton, senior vice president of global brand marketing, said it has more to do with the contour of the shoe. But a ?lack of branding could pay dividends in a space where Under Armour isnt the biggest player.The bottom line? Curry is no longer an underdog and neither is Under Armour, which should do slightly less than $5 billion in business in 2016. Now comes the hardest part, for both of them. ' ' '