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Dental Practice Consultant - 3 Steps You Must Take to Protect Your Practice's No.1 Asset Marketing Articles | July 19 Lorenzo Pellegrini AS Roma Jersey , 2008
It's not your building, or your operatory equipment, or even your staff. Your practice's greatest asset is its patient base. What are you doing to protect it?


As a service oriented business, you have one main asset your practice that you could not survive without? your patients.


But so many dental practices we see are more worried about where the next mouth will come from; when the next dollar is going to come through the door. All the while, ignoring the dollars (and future dollars) that have already walked in and out of their door several times.


As your practice grows, patients are not listed on a balance sheet Leandro Paredes AS Roma Jersey , or a profit and loss statement, but they are the most valuable pieces to any practice. Every other piece of equipment in your office can be replaced, but if you lose the patients, none of it really matters.


This is what we call patient equity. The amount of investment of time and quality work you put into that patient is considered an investment in your patient equity. Like a house, having more equity in your patient base leads to a happier practice owner. Then, also like a house Leandro Castan AS Roma Jersey , your patient base can truly be considered an asset. As an asset your patient list is something you need to protect in more than one way.


Here are the 3 steps you must take to protect your practice's #1 asset:


1.) You MUST create a scheduled backup system. A copy of your patient list that is stored somewhere other than within your practice. Put it on CD every month or so, and put it in a safe deposit box.


If your practice (heaven forbid) burns to the ground, or someone breaks in and steals all your computer hardware, this backup will serve as a good starting point to get back up and running. The chairs and computers are replaceable, but the patients' names and addresses are invaluable, and you cannot risk them.


2.) Your patients' security must be guarded. Secure the data on your computer server.


Chances are you have patient names Kostas Manolas AS Roma Jersey , addresses, and even credit card numbers. This information needs to be password protected, as well as encrypted securely even in your practice software system. Ask your manufacturer how they protect your patients' information, should the computer be stolen or your internet security compromised.


Should a compromise of information happen, it could mean disaster for your trustworthiness with your current patients, and your relationship with current and future patients may never recover.


3.) You must take steps to maintain the patientpractitioner relationship and improve your patient equity. Protect yourself from losing your patients to other dentists. There are many facets to this Kevin Strootman AS Roma Jersey , and they include everything from surveys to customer service.


Mark Cuban, Dallas Mavericks Owner and internet billionaire, once said about his basketball franchise, ?Everyone has thousands of entertainment choices and we don?t want to create any excuses for them to go and spend their money somewhere else.? This is truly the way you must think in a 21st century service oriented business.
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