?Sport Englands strategy for getting the country more active is taking shape after it announced £90million in grass-roots funding for 26 national governing bodies to spend on coaching, competitions and facilities.The government agency has £1billion to invest over the next four years, similar to the sum it had for 2013-17, with about three-quarters of this sum coming from the National Lottery and the rest from the public purse.The investments announced on Friday are targeted at sports core market -- the 14.9million adults in England who play regular sport -- and include £17.3million for British Cycling, £9million for England Hockey, £8.3million for British Gymnastics and £7.6million for the England and Wales Cricket Board (ECB).British Cycling wants to invest more in traffic-free festivals and a campaign to encourage families to ride together; England Hockey is interested in quicker, small-sided versions of the game; British Gymnastics will invest in the surge in demand for high-quality coaching; and the ECB will focus on 20-over formats, the womens game and getting more south Asians into club cricket.But these Sport England decisions actually represent a significant decrease -- £13million -- in the sum allocated to British Cycling, and small decreases for the others, but Sport Englands director of sport Phil Smith believes this is a reflection of the agencys new focus on the unsporty, as well as national governing bodies maturity. Smith told Press Association Sport: Take cricket, for example -- it made a compelling case for funding its core market and supporting talent.But it knows it is unlikely to be the answer for the mass market or inactive sectors -- it would be tough to get people doing nothing into cricket clubs in one leap -- so the ECB focused on the customers it knows best.British Cycling is another example of a governing body that is trying to become less dependent on public funding, which is what we want to encourage, and I think the application it made to us was a sign of a mature and well-run organisation.Smith explained that British Cyclings recent sponsorship deal with HSBC now made it more like football, rugby union and tennis in terms of its ability to fund its own initiatives but added that the Manchester-based organisation has not yet applied for Sport England money targeted at the inactive and may do so next year.In a British Cycling statement, the governing bodys president Bob Howden welcomed the fantastic news and thanked Sport England and the National Lottery for their continued backing.The sustainability of our work at the grass-roots has long been a key priority for us and we are becoming less reliant on public money thanks to the support of our commercial partners, said Howden.Missing from Fridays tranche of funding are the Amateur Swimming Association, the Football Association, the Lawn Tennis Association, the Rugby Football Union and several other large governing bodies. Their allocations will be announced in February.But with the government now determined to shift Sport Englands funding away from those already playing sport to those who do no exercise at all, 2017 will see large sums of money allocated to charities, county sports partnerships, local authorities and even commercial organisations that are better suited to reaching those people than traditional sports organisations.We have said loud and clear that we are trying to reduce the subsidy for the core market, said Smith.That does not mean we are taking those people for granted or we are ignoring sports that do not have the numbers or commercial offer that the big sports have. But we probably have over-emphasised sport for the sporty in recent years.And this means a more audience-led, customer-first approach - good governing bodies know their customers really well but they dont know people who dont play sport. That is where other organisations can help. Kaleb McGary Womens Jersey . 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India 455 and 204 (Kohli 81, Broad 4-33, Rashid 4-82) lead England 255 (Stokes 70, Bairstow 53, Root 53, Ashwin 5-67) by 404 runs Scorecard and ball-by-ball detailsStuart Broad led Englands fight on the fourth morning at Visakhapatnam with a valiant eight-over spell of skilfully varied legcutters, while Adil Rashid picked off four wickets with his legspin, including the key scalp of Virat Kohli for 81. However, a spiky tenth-wicket stand of 42 in 9.4 overs between Jayant Yadav and Mohammad Shami carried India to a psychologically imposing lead of 404, on a pitch that is now beginning to misbehave appreciably.Still, England will take even the pyrrhic victories as they settle into the sort of mindset that they will need if they are to salvage this match and the series, and in claiming seven wickets, irrespective of the match situation, this was still their session.It began with India on 98 for 3, with Kohli ominously placed on 56 not out, and targeting his second century of an outstanding captains performance. But following on from his defiant opening gambit on the third afternoon, and buoyed by the confirmation that his foot injury is not as severe as he might have feared, Broad produced one of his most skilful spells of a stellar year, manipulating the old ball with cut and cross-seamers, and a variety of angles on the crease, to prise out two vital wickets, and come close to several more.His first victim was Ajinkya Rahane, who was never allowed to settle in the course of his 26. Lined up by Broads angle into the toes and sharp jag away, he was beaten by some fierce lift on a good length, and spliced a looping edge to Alastair Cook at slip.One over later, R Ashwin was given a brief reprieve when umpire Rod Tucker failed to spot a thick inside-edge as Broad jagged one back into his pads - the lbw verdict was over-turned by DRS. However, he had added just one more single when Broad found his edge again - the outside one this time - for Jonny Bairstow to gather a thin snick behind the stumps.ddddddddddddRashid by now had replaced James Anderson at the opposite end, and picked up where he had left off in his previous spells of an encouraging allround display. He was unafraid to toss the ball up, knowing that India would have to come after him if they wanted to press their innings on, and that gave his variations a chance to grip and bite.Wriddhiman Saha fell to his first ball from Rashid, a well-disguised googly that would have been clipping leg stump, and though Ravindra Jadeja got hold of one mighty swing for six over long-on, even Kohli found Rashids sharp turn hard to dominate. An ambitious drive outside off took a thick and fast edge, whereupon Ben Stokes took off at slip to cling onto a photographers dream of a catch, high to his right in one hand.Broad, who had come close to pinning Kohli lbw in his previous over, was then edged low through the slips for four by Jayant Vadav to signal the end of his stint, but Rashid was not yet done. Jadejas aggression proved his downfall as picked out Moeen Ali at deep midwicket before Bairstow pulled off his most impressive take of the match to dismiss Umesh Yadav, a fast and high edge off another Rashid legbreak that all but lodged in his armpit.However Jayant, continuing his impressive allround game, kept England waiting as lunch was delayed in pursuit of the tenth wicket, and Englands frustrations were visible when Shami joined in the fun, hoisting Rashid for two towering sixes in his 19 from 22 balls. It took a change of bowling to end the fun, with Moeen Ali striking with his first delivery to have Shami stumped with his toe on the crease. ' ' '